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About
I'm all about improving how businesses and customers connect through smart design that really thinks about what people need. I believe good design isn't just about looking nice. it's about making experiences that truly make customers happy and help you attract even more of them.
Choose me and you'll get a straightforward process that delivers top-notch results and aims to go beyond what you're hoping for. Sound like a plan? Let's discuss your project vision, timelines, and how we can collaborate to bring your ideas to life.
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Projects
Work Experience
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Collaborate with cross-functional teams, including Product Owners, Lead UX Designers, UX Managers, UX Writers, and the General Manager (Digital), to deliver user-centered design solutions aligned with business objectives.
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Partner with Product Owners to refine epics and design tickets by conducting requirement-gathering sessions, scoping discussions, and design sprint planning.
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Lead user research initiatives, presenting findings to stakeholders to validate discovery insights and inform design decisions.
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Execute end-to-end design processes, including UI/interaction design and seamless developer handoffs, ensuring feasibility and implementation alignment.
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Work closely with development teams to brainstorm innovative ideas and assess technical feasibility.
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Collaborate with analytics and SEO teams to conduct A/B testing and analyze client engagement, driving data-informed design improvements.
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Partner with the branding team to align design solutions with the company's visual identity and brand guidelines.
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Conducted user research to inform design decisions and address key user pain points.
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Designed and refined wireframes, user flows, and interactive prototypes using Figma and Adobe Creative Suite, ensuring a seamless user experience.
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Established and maintained a scalable design system to ensure consistency across all product interfaces, streamlining design processes and reducing rework by 35%.
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Collaborated with product managers to align UX design with the broader product strategy, ensuring that user experience goals supported overall business objectives.
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Worked closely with developers, product managers, and other stakeholders to translate user needs into actionable design solutions that met project goals.
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Led usability testing sessions, analyzed feedback, and iterated on designs to enhance usability and improve task completion rates.
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Facilitated workshops and design reviews with stakeholders to gather feedback, align on design direction, and ensure user-centric solutions were implemented.
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Gathered requirements, led whiteboard sessions, and presented client solutions informed by user research.
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Drafted personas, user journeys, and information architecture (IA), and designed wireframes and prototypes, ensuring a seamless and user-centered design process.
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Collaborated with cross-functional teams to develop and maintain design systems that enhanced user experiences, ensuring consistency across all product interfaces.
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Led usability testing and iterative design processes to gather feedback, improve product usability, and align design outcomes with project goals through agile methodologies.
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Analyzed user data to inform consistent design decisions across web and mobile. Crafted intuitive, user-centered designs that boosted engagement and satisfaction.
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Independently designed and implemented a scalable design system, streamlining workflows and enhancing product quality across digital platforms.
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Conducted usability testing and user feedback sessions, iterating on designs to improve functionality and ensure alignment with user expectations.
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Developed and optimized front-end features to enhance the online shopping platform's performance and user experience.
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Collaborated with designers to translate wireframes and prototypes into functional code, ensuring alignment with the overall user interface design.
Education
Certifications
Shift Nudge is an online course that covers all the nitty-gritty details of crafting the visual side of UI.
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